The Eco Collection - In the Media

FOR IMMEDIATE RELEASE

Lawrence J Ohlman III

419.467.8758

EcoLogic Products LLC: Booth # 2973
High resolution photos of EcoLogic products available

Discovery Channel’s “Living Fresh” Guru, Sara Snow, teams with EcoLogic Products LLC to lead green living charge at 2009 International Housewares Show with pre-release book signing and national product rollout

Chicago, IL – March 16, 2009 – Sara Snow, star of Discovery Channel’s Get Fresh and Living Fresh television programs will be signing her new book, Sara Snow’s FRESH LIVING: The Essential Room-by-Room Guide to a Greener, Healthier Family and Home, at the EcoLogic Products booth (# 2973) during the 2009 International Home & Housewares Show on March 22^nd in conjunction with their national product rollout. As a housewares manufacturer, EcoLogic represents the epitome of Snow’s vision of “simple, attainable green living,” which was one of the catalysts for the firm’s flagship product: THE ECO COLLECTION™, the first sustainable, green, FDA approved high end tableware to be made available in the United States.

Snow’s new book offers busy families simple, affordable ways to create a healthy, environmentally friendly home--room by room.

“Sara has been more than an inspiration to the growing green community; she is providing all of us with actionable methods for making a green living U.S. the standard, not the exception. Our product line was literally developed with her mantra in mind,” says the 28 year old, Eco-Preneur Lawrence J. Ohlman III, founder and CEO of EcoLogic Products, LLC. THE ECO COLLECTION™ tableware line is now available at Smith and Hawken stores (http://www.smithandhawken.com), and select retailers nationwide.

Retailers are aware that green products are no longer an optional line to handle but something that consumers have begun to expect. In the United States, the Green Marketplace is conservatively pegged at nearly $250 million in annual revenue-and will only continue to grow, despite the economy. According to a 2009 National Green Buying study commissioned by Green Seal and EnviroMedia, 50% of respondent’s surveyed claim they are still buying in spite of the economic downturn and 19% are buying more. According to a press release issued by Green Seal: "This research suggests that consumers are buying green products second only to participating in recycling," said Arthur Weissman, president and CEO of Washington-based Green Seal, which provides science-based environmental certification standards for products and services. "This increased consumer demand sends a signal to manufacturers to produce products that are truly green," he adds.

Sara will be signing 100 pre-released copies of her latest book “Living Fresh” at the EcoLogic Products’ tradeshow booth. Sara’s Discovery Networks television shows feature practical advice on living green: Living Fresh and Get Fresh with Sara Snow, both of which reach millions of viewers with a message of simple, attainable green living. Sara's a featured blogger on Treehugger.com, and host of the newest Gaiam's DVD, Growing Green Babies. “There is a lot of crossover between Sara’s audience and out customers,” adds Ohlman.

EcoLogic Products tableware is made from natural plant fibers, is designed to last for years, and can be composted or repurposed when discarded. It has a near zero carbon footprint signature. This product will give consumers a viable green choice when deciding on a tableware product that will provide beauty, form and function in their kitchens for years, without changing buying patterns or compromising quality.

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Creating today’s house ware products for a better tomorrow. The Eco Collection™ is the first FDA approved tableware of its kind; developed from our proprietary blend of natural plant fibers and earth based resins. Made with organic plant fibers; the raw material is powdered and mixed with bio-based polymers at high temperature to form a collection of sustainable and durable dinnerware which merges form, function, and sustainability. As a housewares manufacturer, EcoLogic Products LLC is also committed to Environmental Stewardship in our recycled packaging and through our alliances with likeminded environmental non-profit groups. In fact, we are a member of “1% For the Planet”, which is an alliance of companies that pledge a percentage of sales to environmental organizations worldwide. www.ecologicproducts.com