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Steve Lundin (312) 602-2434 slundin@bigfrontier.com
BIGfrontier for EcoProducts

EcoLogic Products Answers Consumer Demand for Upscale Green Tableware with first FDA Approved "Eco Chic" Collection
From the earth, for your home

Toledo, OH – July 07, 2008 – In a response to consumer demand for upscale green tableware, EcoLogic Products has developed and is producing the Eco Collection™, the first sustainable, green, FDA approved high end tableware to be made available in the United States. This tableware is made from natural plant fibers, is designed to last for years, and can be composted or repurposed when discarded. It has a near zero carbon footprint signature. This product will give consumers a viable green choice when deciding on a tableware product that will provide beauty, form and function in their kitchens for years, without changing buying patterns or compromising quality.

"We wanted to create a product that every family can use to help the environment on the daily basis, which integrates seamlessly with their current lifestyle. The Eco Collection™ was engineered along cradle- to-cradle guidelines, which means that it is developed from natural, earth based agricultural products and will be composted upon the end of its serviceable life," says the 28 year old, Eco-Preneur Lawrence J. Ohlman, founder and CEO of EcoLogic Products, LLC. "After a long functional life, these objects can be used as a plant pot and saucer or simply composted back to the earth, minimizing our impact on the planet’s ecosystem," he adds.

Retailers are aware that green products are no longer an optional line to handle but something that consumers have begun to expect. In the United States, the Green Marketplace is conservatively pegged at nearly $250 million in annual revenue- and will only continue to grow. There are 63 million consumers eating organics and driving hybrids comprising, 30% of the American Market. They have proven themselves willing to spend up to an astounding 20% premium, on clean, green products over non-sustainable alternatives, an estimate aimed to grow exponentially over the next 10 years. Today’s consumers are committed to preserving the environment- so much so that they are willing to shift their purchase decisions. EcoLogic Products have been developed with this consumer in mind, and this consumer is rapidly becoming the norm.

"The beauty of these products is their ability to easily make people feel good – and make a difference in their environment without changing their lifestyle. EcoLogic’s products will enable retailers to offer consumers a green alternative to traditional plastic and ceramic plates without sacrificing looks or performance. They are being offered at an attractive price point, in a host of natural colors, packaged in a display ready, post consumer content package printed with soy based inks, and will be available through the over 4,000 independent natural foods retailers around the country as well as traditional stores," says Mr. Ohlman.

Traditional Ceramic tableware is made from inorganic non metallic materials which are formed by the action of heat. Plastic tableware is made from petroleum, a commodity that is itself in short supply and increasing in price. Greenhouse gas is produced during the manufacture of plastic and ceramic, which does not degrade, is clogging landfills and causes further greenhouse gas when incinerated upon disposal, thereby increasing global warming, according to many scientific experts. Additionally, plastic is labor intensive and difficult to recycle. The search for an alternative has produced some promising results, ironically EcoLogic’s products were borne out of research the Chinese government was conducting in an attempt to reduce carbon emissions produced by burning leftover agricultural materials such as rice husks and bamboo. EcoLogic products are made from Plastic Starch material (PSM), bioresins made from the polymerization and drying of food starches, which yields a product similar product as plastic without the use of chemicals or petroleum.

The EcoLogic Collection will be available in stores nationwide this Fall.

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Creating today’s house ware products for a better tomorrow. The Eco Collection™ is the first FDA approved tableware of its kind developed from our proprietary blend of natural plant fibers and earth based resins. Made primarily from bamboo fibers; the raw material is powdered and mixed with bio-based polymers at high temperature to form a collection of sustainable and durable dinnerware. We are also committed to Environmental Stewardship in our packaging and through our alliances with environmental organizations. In fact, we are a member of "1% For the Planet", which is an alliance of companies that pledge a percentage of sales to environmental organizations worldwide. www.ecologicproducts.com.

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